Tiger of Sweden - Head Office

Vdara 2, 41 Rivonia Road, Sandhurst, Johannesburg, 2196


Tiger of Sweden's history started in 1903 in Uddevalla, a small town on the Swedish West coast. The brand's foundation is based on a strong ready to wear suiting collection drawing on solid tailoring skills refined for over 100 years.

In 1993 the brand was re positioned with a clear vision of €œtaking the suit out of the bank into the street . Since then, Tiger of Sweden has gone from being a tailoring brand for gentlemen to become an international design brand, including men's, women's and Jeans collections with a wide range of shoes and accessories.

The brand constantly challenges the fashion scene and is positioned as a high attitude brand in the affordable luxury segment. Tiger of Sweden attracts a creative citizen, who moves effortlessly and in style between different cosmopolitan environments, an independent individual that loves the clean, well fitted tailored cut, with high quality and modern Scandinavian attitude.

Tiger of Sweden breathes €œa different cut - a symbol for different mindset that implies a constant ongoing development, both design-wise and intellectually. The unexpected combinations of silhouette, cuts, materials and details have given the brand its unique position.

Tiger of Sweden works in close collaboration with the best fabric mills available, developing its own fabric designs that create the brand's uniqueness. Combining materials with a clean cut based on craftsmanship creates the unique and beloved Tiger fit, whether it is a suit, blazer or a pair of jeans.

In 2003 Tiger of Sweden was bought by Danish owned IC Companys. Today, Tiger of Sweden has a total of 1,200 re-sellers spread over 18 countries in three of the world's six continents.

In 2009, Brandgroup International launched the 186m2 flagship store in Melrose Arch, Johannesburg. A second store measuring 278m2 opened in November 2011 in the new Protea Court, Sandton City, Johannesburg. Both stores carry the full Tiger of Sweden collections and launch the collections at the same time as they are available in Europe.

Today, Tiger of Sweden is loved by celebrities and socialites throughout South Africa. Tiger of Sweden strive to maintain the rock'n'roll heritage of the brand by aligning the brand with the best musicians South Africa has to offer.